Safe Bet
Sydney Sweeney took her clothes off, Novig put its money on everyone looking, and the bet paid off. But when one of sport’s newest businesses reaches for advertising’s oldest trick, who exactly is winning?
Sydney Sweeney took her clothes off, Novig put its money on everyone looking, and the bet paid off. But when one of sport’s newest businesses reaches for advertising’s oldest trick, who exactly is winning?
After Callaway and Good Good Golf’s controversial new ad was pulled, we look at what happens when sports brands get marketing to women spectacularly wrong. And why provocative creative and seriously questionable judgement aren’t always the same thing.
There was a time when WAFCON introduced the world to Africa's brightest footballers. Today, many arrive in Morocco as established stars. The tournament hasn't become less important because of that. If anything, it has become even more fascinating.
Whether you’re braving the queue, scoffing strawberries in the Royal Box or soaking up the atmosphere in the local pub, here’s a comprehensive guide to the leafy south west London suburb from a local
Wimbledon Tennis, for all its grace & strawberries, is the only sporting event where sleeping in a park is considered sensible planning. This is the story of how one writer, armed with a sandwich & a Lime bike took on the most civilised and ridiculous queue in British sport.
Louis Bever collects football shirts, shoots on film, cooks in Le Creuset, and wouldn’t be caught dead in a Spurs kit. His portraits are proof that football and feeling can live in the same frame.
Lounging on the sofa on Sunday I found myself watching Bend It Like Beckham again. It made me wonder: have things really changed for South Asian women in football? A deep dive into whether Jess Bhamra's fight is still a reality today.
Louis Bever collects football shirts, shoots on film, cooks in Le Creuset, and wouldn’t be caught dead in a Spurs kit. His portraits are proof that football and feeling can live in the same frame.
In the heart of Yaoundé, Cameroon, teenage girls are dodging dust, doubt, and defiance to chase football dreams. On cracked pitches and in a system that rarely makes space for them, they’re pushing forward with focus, fire, and a refusal to fade out.
What happens when women command one of the world’s most iconic venues? We’re taking you inside the Royal Albert Hall for a night of power, pride, and a sprinkle of diamanté, where women’s boxing seizes the spotlight and crafts its own legacy.