Safe Bet
Sydney Sweeney took her clothes off, Novig put its money on everyone looking, and the bet paid off. But when one of sport’s newest businesses reaches for advertising’s oldest trick, who exactly is winning?
Sydney Sweeney took her clothes off, Novig put its money on everyone looking, and the bet paid off. But when one of sport’s newest businesses reaches for advertising’s oldest trick, who exactly is winning?
After Callaway and Good Good Golf’s controversial new ad was pulled, we look at what happens when sports brands get marketing to women spectacularly wrong. And why provocative creative and seriously questionable judgement aren’t always the same thing.
Ted Lasso is back, but this time Ted has a new team, a smaller budget and a much bigger problem. Before Richmond’s Lady Greyhounds can worry about winning, they have to face the realities of women’s football. Season 4 steps straight into the worlds of investment, culture and the challenge of building a team from the ground up.
Times Square turned into a long jump pit, tourists turned into fans, and women’s sport turned the volume all the way up. Athlos isn’t just an athletics meet, it’s a full-blown spectacle powered by world champions, music, and serious prize money. If this is what the future of track looks like, we’re sprinting towards it.
What makes an athlete win? There’s genetics, a regimented training programme, and a team of professionals building these superhumans. But what about their unique rituals and superstitions? Glorious investigates.
Los Angeles-based Russian artist Anastasia Korsakova's impressive works stem from her love of water and sports. We find out where she's heading next
In 2022, Glorious examined how Hollywood turned one of the world's most demanding sports into one of its most enduring stereotypes. Four years later, cheerleading is still loud, still proud, and still smiling, but now mainly on its own terms. Documentaries, social media, and a new generation of filmmakers are finally closing the gap between Hollywood and reality.
How does adrenaline fuel athletes to push beyond their limits? We delve into the fascinating relationship between women and the electrifying surge of adrenaline, uncovering how it empowers them to achieve remarkable feats
This week we shine a light on some of the amazing pioneers in women’s sports that have shattered societal norms, challenged stereotypes and advocate for a brighter future within and outside the realms of sport
What makes two sisters excel in the realm of running? Is it a matter of nature or nurture? We sit down with Hannah and Jodie Williams to delve into their exceptional athletic prowess and creative abilities