Business: Entrepreneur Rosie Hall

How does Rosie Hall balance brand integrity while partnering with a sporting supergiant like Nike? Meet the founder of The Rogue Room, a new approach to yoga that breaks down barriers and fosters community

By Glorious

As the world of business continues to evolve, entrepreneurs are increasingly turning to unconventional strategies to stay ahead of the curve. One such trailblazer is Rosie Hall, founder of The Rogue Room, a yoga studio that challenges traditional notions and aims to break down barriers to entry. Through the power of music and community, Rosie has transformed her passion for yoga into a thriving enterprise, partnering with Nike and leading the way for women’s sports. Join us as we sit down with Rosie to learn more about her journey as a business owner, mother, and yoga pioneer, and her vision for the future of The Rogue Room.

Rosie Hall has brought something new into today's wellness landscape

Glorious: You’ve transformed your love of yoga into a business, how did this happen?

Rosie Hall: Passion and determination to bring something new into today’s wellness landscape. My ultimate mission with The Rogue Room is to create a brand that embodies the same energy and transformation as the dance floor. The Rogue Room challenges the traditional notions of yoga and society’s preconceptions about who can practice. We welcome everyone through the power of music and aim to create a space that fosters community and connection, whether you’re from a council estate in East London or a 5-bedroom house in Kensington, music and my passion to break down some of those barriers to entry is one of the reasons It has resonated with so many.

Glorious: You run your own business, so tell us about the highs and lows.

Rosie Hall: There are so many highs to celebrate! Building our first standalone studio, Arch 5, in the heart of Shoreditch in a former nightclub is a major accomplishment. Working with Nike, the world’s largest sports innovation brand, is also a dream. However, for me, I think the biggest high of all is leaving a yoga class that I have taught, and having one person come up to me to say that it resonated with them, that they felt seen, especially if they had never felt comfortable in a yoga room before. Witnessing a full Rogue class with diverse people, with different abilities, genders, ethnicities, ages, and affluence, all moving and breathing together is an indescribable feeling. This is, and always will be, the greatest privilege and high that I could ever ask for, and it’s what my entire mission is about. As for lows, they can be tough to navigate. I try to remind myself that failures or setbacks are just temporary, and they are an opportunity to learn and grow. It’s important to take the time to reflect and understand what went wrong, and then use that knowledge to make changes and improvements for the future.

Rosie: "It should no longer be taboo to see a girl playing football or lifting weights at the gym." Photography by Heiko Prigge

Glorious: What advice would you give to your younger self/wish you had known prior to beginning?

Rosie Hall: If I could give advice to my younger self or anyone starting out in business, it would be to trust yourself, your vision and especially if you are a woman, your gut instincts. Don’t be afraid to take risks and make bold moves. And don’t forget to take care of yourself along the way, both physically and mentally. It’s a marathon, not a sprint, so pace yourself and enjoy the champagne moments, those times when something just lands, take time to step back and be in awe of what you have achieved.

Glorious: You’ve partnered with Nike frequently, what does it mean to partner with the giant of the sporting scene, and how easy is it to partner with such a brand?

Rosie Hall: Nike has always been a huge inspiration, and I wanted to bring some of that energy into the creation of The Rogue Room. At the core of what we do is creativity and innovation, and I think Nike understood and aligned with our vision for a new approach to yoga. Partnering with such a giant of the sports world has really accelerated our mission to redefine wellness. Through their channels we are reaching millions of people with our message, connecting with so many that may have not connected with Yoga in the past. Working with Nike has been incredibly collaborative, and we’re so grateful for their continued support.

Rosie: "Witnessing a full Rogue class with diverse people, all moving and breathing together is an indescribable feeling."


Rosie: "My daughter is the driving force behind my business."

Glorious: You are a mother, so how does this fit into your business? We can imagine it was pretty intense having a young daughter and running The Rogue Room when the business launched?

Rosie Hall: Yes, there are many challenges but my daughter is the driving force behind my business. I want to set an example for her that anything is possible if you put your mind to it, and that you don’t have to conform to society’s expectations. It’s important for me to inspire young women, especially women of colour, who often face unique challenges in their career paths. I believe in being the change you want to see for the next generation. It can be intense balancing motherhood and running a business, but I’m fortunate to have a supportive husband who wholeheartedly believes in my mission and supports me along the way.

Rosie: "Women at The Rogue Room are some of the strongest I have ever seen. I would love to see that kind of recognition in all women's sports."

Glorious: Where do you see the future of women’s sport and what do you hope will have changed by the time your daughter is your age?

Rosie Hall: For me, it’s paramount that women’s sports are approached in the same way as men’s sports. What I love about The Rogue Room is that it’s not out of the ordinary to watch women press up into a handstand in the middle of class and hold it for 10-20 breaths. The women at The Rogue Room are some of the strongest I have ever seen. I would love to see that kind of recognition in all women’s sports. Girls can do anything boys can do, and we need the industry to approach the younger generation of women in the same way – recognising their power. It should no longer be taboo to see a girl playing football or lifting weights at the gym. We’re strong and should not be patronised. We should gain the same recognition as boys do.

Rosie: "Partnering with Nike has really accelerated our mission to redefine wellness."


Glorious: Do you have any business icons you hope to emulate/ take inspiration from?

Rosie Hall: My mum wouldn’t call herself a business icon, but to me, she was. She worked every day until retirement, was the breadwinner of her household, and not only looked after her family in the UK but also looked after her family in Sri Lanka. She came to this country with nothing and inspired me with her tenacity and strength, showing me the power of female strength against all odds.


Glorious: What’s next for you and your business?

Rosie Hall: We have huge ambitions for The Rogue Room, our first stand-alone studio in Shoreditch, Arch 5, is going from strength to strength, hosting daily progressive movement and yoga classes with our continued partnership with Nike and Forbidden Spaces, we are excited to welcome new people to this progressive new studio. And then later this year we are launching international experiences. Retreats and overseas collaborations, we are excited to take this global!

RosIe: "It's important for me to inspire young women, especially women of colour, who often face unique challenges." Photography by Heiko Prigge

Editorial Design by this is root

Until the end of May 2023, Glorious readers can enjoy 1 free class per person on The Rogue Room Arch 5. Simply enter the code GloriousRebels when you book via the website here

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