WTF Is Sports Tech?!

The dictionary definition of Sports Technology refers to the use of technology to improve athletic performance, training, analysis, and overall sports experience. It encompasses a wide range of areas, from wearable technology and data analysis to virtual reality and e-gaming.

But how does this relate to you, or to your favourite athletes? Well, if you’re reading this, chances are you’re already familiar with the concept of technology. The internet, smartphones, social media – all of these are examples of how technology has already become an integral part of our lives. And it turns out, sports tech is not just about gadgets and gizmos, but rather a vast and ever-expanding industry that encompasses everything from garment technology, competitor data analysis to AI-generated game plans.

It’s not just about the individuals who are driving change in sports tech – it’s also about the industry as a whole and the need for more diversity and inclusion. Women have historically been underrepresented in the tech and sports industries, however, we are seeing a shift in the right direction, with more women breaking into the field and pushing boundaries. As Anna Rozwandowicz says, “I think that esports faces the same challenges that other male-dominated industries do: fewer women in leadership roles and less female representation in games, on professional teams and on the screen. That said, as an industry we’ve made massive strides to bring more balance to gender diversity in esports, and have seen tremendous efforts from some of the key stakeholders in the industry on that front.”

As we can see through this week’s stories, these incredible women and others like them are pushing the boundaries and changing the ratio in this traditionally male-dominated field, and the future of fast paced sporting technology is sure to be exciting and innovative!