Business: Marketing Experts
How are brands harnessing the power of women's sport? We asked marketing experts Jenny Mitton and Neil Hopkins of M&C Saatchi Sport and Entertainment to discuss the dynamic and rapidly evolving space
How are brands harnessing the power of women's sport? We asked marketing experts Jenny Mitton and Neil Hopkins of M&C Saatchi Sport and Entertainment to discuss the dynamic and rapidly evolving space
“Fighting spirit is like a muscle in itself and you have to work at that muscle.” We ask: is fear fuelling a trend in women’s boxing?