ROTATE X DBU

We know ROTATE for the drama – in the best way. This is the Copenhagen brand that made shoulder pads iconic and sequins feel like armour. Their aesthetic is bold, unapologetic and full of confidence – the kind of pieces that don’t whisper, they walk into the room and take up space. So when we heard they’d teamed up with hummel and the Danish Football Federation (DBU) to design a new kit for the Danish National Women’s Football Team, we paid attention.

What makes this collaboration stand out is seeing a fashion brand like ROTATE take centre stage in shaping a national team kit. Known for sharp tailoring, high shine, and full-volume style, they’ve brought that same fearless energy to the football pitch – not as a logo or styling tweak, but as a proper creative partner. It’s rare, and it’s powerful, to see a designer back their national team in such a direct, hands-on way.

The kit itself honours the traditional red and white of the Danish team, reimagined with a bold chevron pattern in red, white and black. Alongside it is a lifestyle drop that’s pure ROTATE: wide-leg trackpants, zip-up sweaters (yes, the shoulder pads are there), and sporty socks stamped with their signature ‘R’. It’s slick, wearable, and proof that performance and personality can absolutely co-exist.

We’re always here for fashion backing women’s sport – but when it’s this thoughtful, this stylish and this rooted in national pride? We love it. ROTATE didn’t just create a kit. They turned it into a moment. Glorious!

Click here to find out more.